Nollywood producers and actors, Kunle Afolayan, Ayo Makun, Rita Dominic, Zeb Ejiro, O.C Ukeje, Ivie Okujaye among other nominees for this year’s AfricaMagic Viewers ‘Choice Award, are up against each other, as official sponsor of the award, Amstel Malta, announces its reward of one million naira cash prize each, to winners of four award categories.

According to Edem Vindah, Corporate Media and Public Affairs Manager of Nigerian Breweries, who addressed nominees and guests at the AMVCA Nominees Brunch, held on Wednesday, February 25, at the Intercontinental Hotel, Lagos, the Amstel Malta cash reward will be given to winners of the Best Actor(Drama) and Best Actress (Drama) as well as Best Movie (Comedy) and Best Overall Movie.

Edem explained that the brand, which has been a part of the AMVCA since its maiden edition in 2013, is very determined to celebrate the best, hence the decision to reward the winners. “Amstel Malta is a brand that promotes exceptional talents and those who want to be the best in what they are doing. It is indeed an awesome privilege to be part of this great project”, he added.

Former Amstel Malta Box Office (AMBO) winner, Wole Ojo, who was at the brunch, also expressed his pleasure at the gesture.“This is certainly a welcomed initiative and truthfully I’m not too surprised at Amstel Malta’s decision to do this. I mean, this is a brand that has always supported the movie industry from way back. They sure know how to do it best. Everyone needs such encouragement to keep up the good work and it couldn’t have come at a better time”, he said.

Amstel Malta with this initiative, hopes to urge its many consumers to continue steadfastly on their journey to success while it keeps on doing all it can to encourage their efforts to be the best they can be. The 2015 AMVCA will hold its Technical Awards on the 6th of March at the Eko Convention Centre, followed by the main awards event, the day after at same venue.

Mr. John Ugbe, Managing Director, MultiChoice Nigeria and his counterpart, Wangi Mba-Uzoukwu, Regional Director, M-net West Africa, expressed optimism that this year’s AMVCA will deliver another spectacular awards night. Nollywood stars who attended the colourful event were, Zeb Ejiro, Segun Arinze, Fidelis Duker, Omoni Oboli, OC Ukeje, Joke Silva, Ireti Doyle, Kunle Afolayan, Lala Akindoju, Ozzy Agu, Linda Ejiofor and IK Osakioduwa. Others were Vimbai Mutinhiri, Kelechi Amadi-Obi,Blossom Chukwujekwu, Toyin Aimakhu, Jennifer Alegieuni and Ivie Okujaye.